The 3 Keys to Success in eCommerce Right Now
In this session led by eCommerce expert Chloë Thomas, attendees gained essential insights into thriving in the fast-paced world of online retail. With over two decades of experience, Chloë highlighted critical strategies for staying ahead in eCommerce.
🎧 Listen to the Full Session
🎤 Key Insights:
-
Adapt to Change: Chloë stressed the need to adjust to economic shifts, industry trends, and evolving privacy regulations. Remaining flexible is vital for eCommerce companies to stay competitive.
-
Prioritise Profit: Instead of focusing solely on sales volume, Chloë advised prioritising profitability. This involves smarter inventory management, targeted promotions, and using marketing to maximise profits.
-
Engage with Compelling Content: Chloë emphasised the power of engaging marketing content that connects with consumers. Utilising storytelling, neuroscience, and understanding customer motivations can drive loyalty and engagement.
-
Test for Improvement: Testing, especially during peak seasons, is crucial for refining strategies. By experimenting with new platforms like TikTok and exploring alternative advertising channels, businesses can uncover growth opportunities.
-
Embrace Creativity: Chloë encouraged businesses to think outside the box. By trying innovative approaches, companies can stand out in a crowded market and discover new avenues for expansion.
In summary, success in eCommerce requires adaptability, profitability, engaging content, rigorous testing, and a creative mindset. By implementing these strategies, businesses can thrive in the ever-changing digital landscape.
Latest News
-
Biotiful's Rob Manning on Spearheading DTC in the rapidly growing gut health market
01 May 2024 Laura DazonMeet Robert Manning, Head of Direct to Consumer & eCommerce at Biotiful, who's spearheading the launch of ambient products through DTC channel in the rapidly growing gut health market. -
In a recent conference session, Andrew Ostcliffe, Oxfam's Head of eCommerce & Retail Innovation, shared key strategies for managing rapid eCommerce growth while integrating with physical store offerin ...
-
In this conference Helen Slaven, Chief Revenue Officer at Poq, and Jennifer North, Head of Digital Experience at Hobbycraft, shared valuable insights into the pivotal role of mobile apps in driving cu ...
-
Are things looking up for eCommerce?
30 Apr 20242024 started off badly for eCommerce sales in the UK and it looked like demand might actually be getting even more suppressed; a real blow to a market that has seen 35 consecutive months of negative m ... -
If you haven’t started your entries already to the eCommerce Awards there is still plenty of time to start your winning journey…
-
2024 eCommerce Awards open for entries – Celebrate the great work you and your teams do
29 Apr 2024Recognising excellence in the world of eCommerce the ceremony will take place after day one of eCommerce Expo. -
Martin Musiol from GenerativeAI.net on Finding Tailored Solutions For Your Business With AI
27 Mar 2024 Laura DazonExplore Martin's journey into AI, and discover his insights on integrating AI into business operations and how can AI enhance creativity. -
The 3 Keys to Success in eCommerce Right Now
27 Mar 2024Learn eCommerce success essentials from Chloë Thomas: adapt, profit, engage. Test and innovate to thrive in today's competitive market. -
What's wrong with online fashion?
27 Mar 2024 Andy Mulcahy, Strategy and Insight Director, IMRGAs I mentioned in a previous article, eCommerce is going through a tough period at the moment. Following the huge growth online during the lockdowns, it has fallen away consistently as we’ve entered a ... -
ECommerce Talent: Past, Present & Future
27 Mar 2024Discover essential insights into eCommerce talent sourcing trends with Andy Davies, from Vertical Advantage. Learn about salary shifts, leadership gaps, and strategies for sustainable growth. -
Are You Strategising Growth This Year?
04 Mar 2024IMRG’s recent session highlighted key insights for eCommerce growth: 🎧 Listen to the Full Session In This Session: eCommerce Downturn: 2022 saw negative growth in the UK's eCommerce sector, largel ... -
Learn how to go composable with Lampoo, luxury second-hand fashion retailer.
-
A tough, tough start to the year for online retailers
27 Feb 2024 Andy Mulcahy, Strategy and Insight Director, IMRGWith trading conditions proving to be very difficult over the past few years, it was perhaps a surprise that peak trading fell in line with forecasts for online retail. -
Discover key insights with Paul Walsh, Founder of All Things Amazon.
-
Trustpilot's Paul Kirby On Leveraging The Power Of Reviews For Your Business
23 Feb 2024 Laura DazonMeet Paul Kirby, Trustpilot's Enterprise Customer Success Manager, sharing his journey from media advertising to guiding eCommerce leaders through reviews. -
IMRG reveal industry customer acquisition rates, how long customers should be staying with you, and if you’re spending too much to acquire new customers. This session uses IMRG’s unique market dataset ...
-
Manuel Tonz from Bloomreach on Holistic Commerce and Conversational AI
05 Feb 2024 Laura DazonMeet Manuel, the Director of Client Strategy at Bloomreach. -
How to Win the Connected Customer Experience
04 Feb 2024Brands that succeed in 2024 are likely to be those that connect brand and customer experiences seamlessly, digitally and physically in everyday life: at home, in play, in retail, and more. Faced with ... -
A pretty good Christmas for retailers, but… For many retailers selling in the UK market, the past few years have been notable for a clear dip in customer demand; the economic downturn has been reflec ...
-
What does it take to gain 1 million active mobile app users monthly? How do you reach the ability to deploy any applications or API changes worldwide in 5 minutes or less? Well, Formidable’s Director ...
-
Discover the secrets behind Pandora's colossal success as the world's largest jewellery brand in a session titled "How Product Information Management Powers Pandora's Global Retail Growth." The world’ ...
-
Explore the dynamic landscape of Cross-Border eCommerce and its role in unlocking global growth. This expert panel discusses key strategies, technologies, and trends, offering valuable insights for bu ...
-
How to Take An Established Brand to New Markets
22 Jan 2024Moonpig's Director of New Markets & Ventures, Alexander Toft, shared invaluable insights during the conference session on "Taking an established brand to new markets." Here are the key takeaways: Star ... -
The Livestreaming eCommerce market in China is forecast to reach 700bn RMB (£80bn) in 2023, roughly equivalent to the entire eCommerce market of South Korea. Chinese consumers show an increasing appet ...
-
Are you sold on retail media?
10 Jan 2024Discover key insights with experts from Propeller, Boots Media Group, Microsoft and NielsenIQ -
Trustpilot x Henry Case Study: How the Household Brand Boosted its Growth Through Reviews
10 Jan 2024Henry is a fixture in millions of homes in the UK, and part of their success can be attributed to the hyper-focused view on their customers’ experience and loyalty. -
A checklist for improving your key KPIs with Composable commerce while avoiding the most common pitfalls - drawing from practical experience from Lars Petersen, CEO of Uniform, Tomas A. Krag and Malgo ...
-
In today's highly competitive world, where customers have numerous options and heightened expectations, retailers face the challenge of fostering mutually valuable and long-term relationship with thei ...
-
In this session, uncover how Sitecore Commerce breaks away from the one-size-fits-all approach, empowering brands with unique products to maintain their distinctiveness and deliver unmatched customer ...
-
eCommerce Deep-Dive with Andy Mulcahy from IMRG
11 Dec 2023 Andy MulcahyExplore the aftermath of Black Friday 2023 with Andy Mulcahy's analysis.