5 Shopping Trends You Should Know for Peak Season Success
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In the ever-evolving landscape of retail and e-commerce, staying ahead of the curve is paramount for businesses looking to thrive during the peak shopping season. As consumers' habits and preferences continually shift, it's essential for retailers and online sellers to adapt to emerging trends that can make or break their success.
In one of their recent articles, our media partner Parcel Monitor delved into five crucial shopping trends that every savvy business should be aware of in order to maximize their success during the peak season and beyond. From the rise of sustainable shopping to the growing influence of mobile commerce, these insights are your key to peak season prosperity.
Key highlights of the article are as follows:
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Impact of Free Returns: According to Rakuten Insights, offering a free returns policy can significantly influence customer behavior. 52% of consumers are more inclined to buy additional items when a free returns policy is available, emphasizing the importance of a straightforward and comprehensive returns policy in e-commerce.
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Preference for Alternate Delivery Options: Approximately 51% of customers consider the availability of various delivery options to be highly important. Offering multiple delivery choices instills confidence in brands, reduces cart abandonment, and fosters greater customer satisfaction.
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Changing Shopping Patterns of Gen Z: Contrary to popular belief, Gen Z is showing a preference for in-store experiences. While digitally savvy, they value in-person discovery and social interaction. Retailers need to adapt by offering more sustainable and socially responsible brands and creating a sense of community in their physical stores.
About Parcel Monitor
Parcel Monitor is a community initiated by e-commerce logistics enthusiasts at Parcel Perform. We aim to inspire the e-commerce logistics ecosystem to create a better delivery experience for everyone.
Parcel Monitor offers free parcel tracking across 1045+ carriers globally on a single platform. Leveraging on our data and technology, we capture consumer trends, provide market visibility and derive industry insights while fostering collaboration across the entire e-commerce industry.
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