22 Jan 2024
The Pandora PIM Revolution: How to Maximise Global Retail Growth
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Discover the secrets behind Pandora's colossal success as the world's largest jewellery brand in a session titled "How Product Information Management Powers Pandora's Global Retail Growth."
The world’s largest jewellery brand Pandora has a complex value chain that supports several eCommerce channels and over 6,800 points of sale around the world. Discover how having accurate product data not only elevates the eCommerce experience and in-store interactions, but also gives control over your product information on Google and empowers enhanced reporting capabilities.
Key Insights
- Data Unification Woes: Pandora, with over 6,800 global points of sale, faced data inconsistencies and poor customer experiences due to multiple disconnected PIM systems.
- Strategic RFP Process: To combat these challenges, Pandora undertook an extensive Request for Proposal (RFP) process to identify a centralised PIM solution, ultimately selecting inRiver.
- inRiver as the Nexus: inRiver's PIM system became Pandora's single source of truth, unifying product data across all channels, ensuring consistency, and enhancing the overall customer experience.
- Quality Enhancement: The adoption of inRiver significantly improved data quality, simultaneously reducing product data-related tickets by an impressive 80%.
- Future Expansion: Pandora plans to further harness inRiver's capabilities by expanding features and connectivity to additional sales channels, utilising syndication capabilities for sustained global growth.
🎧 Listen to the Full Session
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