10 Jan 2024
Are you sold on retail media?
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Retail Media has quickly become one of the hottest trends in eCommerce and advertising technology. As a tough economic environment and other systemic factors continue to challenge retailers, media networks have stepped up to the plate to offer exciting alternative revenue streams and a new way for brands to reach consumers right where they shop.
Key insights
Discover key insights with experts from Propeller, Boots Media Group, Microsoft and NielsenIQ:
1. Defining Retail Media: Xavier Facon termed it as retailers providing personalised, timely messaging, unlocking exciting revenue streams.
2. Boots Media Group Success: Rosie Houston showcased Boots UK's success, forming the Boots Media Group to integrate retail media expertise and leverage first-party data.
3. Critical Elements for Growth: Kim Ludlow stressed the need for standards, infrastructure, and alignment between retail teams to optimise retail media.
4. Talent Challenge: Identifying talent bridging media and retail is the key challenge for retailers in optimising retail media.
5. Future Opportunities: The panel foresaw the digitisation of in-store, like digital screens, as a significant opportunity for retail media to influence shoppers on the path to purchase.
🎧 Listen to the full session
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